Posted by: Danny Rubino - Director of Operations - www.Dietitians.net

Building a great website can be a very rewarding experience (even though it is usually very costly and time consuming), but it doesn’t amount to much if you don’t get anyone to come and visit it. While cool videos, awesome graphic design, and fast load times are great features of your website, all your hard work will be for nothing if you can’t build up visitor traffic. If you have created your own website or hired a company to build a site for you, you have probably heard people refer to ’search engine optimization’ or ‘SEO.’ SEO is a HUGE business and is everywhere on the Internet, and if your website isn’t “optimized” for search engines like Google, Yahoo, and Bing, unfortunately you’re going to lose out to poorer websites with better SEO practices.

It doesn’t really seem fair that someone can create a basic website using some software program, or create a free blog in 5 minutes and have their site outrank your own in search engine results. But in today’s Internet, you have to take the necessary steps to market your website just like any other product or service. If you don’t choose to put in the extra effort to get your site ranked for certain keywords and phrases, you’re always going to be at the bottom of the search engine pile.

You have to understand that each day that your website appears below your competitor’s site (or doesn’t appear at all for that matter) is a day that your competitor gets all the business. It is not a myth that consumers rarely look past the first page of search results in the major search engines. If your site isn’t up at the top of those results, it might as well not exist.

So, if you decide to put in the time to build a professional website, don’t let up when it comes to promoting it. SEO should be a critical part of your website build, and overlooking would be like running a mail order business that doesn’t send out any mail.

When you become a member of Dietitians.net and our RD network, you will be working with professional Internet marketers who know how to get results….the search engine kind. Even if you choose to wait to build a website for your business, creating a profile and listing yourself in our national RD directory will provide you with exposure to new patients looking for your services.

Don’t Delay - Become a Member Today - Patients are looking for YOU!

Tags: directory of dietitians, internet marketing, registered dietitians, search engine rankings, SEO

This entry was posted on Monday, August 17th, 2009 at 1:18 pm and is filed under RD Resource Corner. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.